In property management, staying top of mind with both current and potential tenants is key to maintaining occupancy and building your brand. Social media is one of the best tools for engaging with your audience consistently. But simply posting “for rent” listings won’t cut it. You need to create content that captures attention, provides value, and showcases what sets your properties apart.
Here are 10 creative social media content ideas to keep your property management brand top of mind and drive engagement.
1. Virtual Property Tours
In today’s digital world, people want to see as much of a property as possible before scheduling an in-person visit. Virtual tours give potential tenants a detailed look at the layout and amenities of your available units without leaving their couch.
Use Instagram Reels, TikTok, or Facebook Live to showcase properties through quick, dynamic tours. Highlight the best features—whether it’s a newly renovated kitchen, a stunning view, or the building’s amenities. A well-shot video can make a lasting impression and encourage viewers to book an in-person tour.
2. Tenant Testimonials and Success Stories
Happy tenants are your best advertisement. Share testimonials from current tenants talking about why they love living at your properties. Real reviews from real people build trust and can influence prospective tenants more than any polished marketing message.
You can create short videos featuring tenants or post quote-style graphics with their feedback. Showcasing positive experiences gives potential renters a sense of the community and the quality of your management.
3. Before and After Renovation Posts
People love a good transformation. Share before and after photos or videos of units that have been renovated or upgraded. Highlight new finishes, appliances, or design elements, and explain the improvements made.
This not only showcases your commitment to property upkeep but also gives potential tenants an idea of the quality they can expect when renting from you. Be sure to post these across multiple platforms—Instagram, Facebook, and Pinterest work especially well for visual content like this.
4. Behind-the-Scenes Content
Give your audience a sneak peek into the work that goes into managing properties. This could include showing how you prepare a unit for new tenants, a day in the life of a property manager, or what it takes to keep the community areas clean and well-maintained.
Behind-the-scenes content humanizes your brand, giving followers a sense of transparency and showing that you care about the details. It’s also a great way to highlight the work of your team, showing prospective tenants the level of attention and service they can expect.
5. Community and Local Event Spotlights
Property management isn’t just about buildings—it’s about creating a sense of community. Share posts that spotlight local events, businesses, or activities happening in the neighborhood around your properties. Promote nearby farmers markets, festivals, restaurants, or fitness classes that your tenants might enjoy.
This type of content shows that you’re invested in the local area and that living at your property means being part of a vibrant community. It also encourages tenants to engage with the area, building a deeper connection to their home.
6. Seasonal Decorating and Living Tips
People love creative inspiration, and social media is full of ideas for home decor. Post tips on how tenants can decorate their apartments seasonally. Whether it’s ideas for cozy fall decor, tips for organizing a small space, or easy DIY projects, this type of content is highly shareable and fun.
Encourage your tenants to share how they decorate their spaces and tag your account. This builds engagement and generates user-generated content, which you can repost to your feed.
7. Maintenance Tips and Tutorials
Tenants appreciate a proactive approach to maintenance. Create simple tutorials or posts with maintenance tips, such as how to properly clean a garbage disposal, change air filters, or safely hang wall art. This not only helps tenants take better care of their apartments but also reduces unnecessary maintenance calls.
Posting short, helpful videos or graphics demonstrates that you care about your tenants’ living experience and adds value to your social media presence.
8. Fun Resident Contests and Giveaways
Everyone loves a good contest or giveaway. Engage your tenants by running fun competitions, such as a photo contest for the best-decorated balcony, or offering a prize for referring a friend who signs a lease. You could also give away gift cards to local businesses or offer discounts on rent.
These contests get people excited, boost engagement, and spread the word about your property. Be sure to promote the contests with eye-catching graphics and clear instructions on how to participate.
9. Pet-Friendly Posts
If your properties are pet-friendly, make sure to highlight this on social media. Post photos of pets at your properties or feature tenant pets as part of a “Pet of the Month” series. You can also share tips for pet owners, such as local dog parks or pet grooming services.
Pet owners are often searching specifically for pet-friendly apartments, so showcasing your properties as welcoming to animals can help attract this demographic.
10. Polls and Interactive Stories
Engagement is key on social media, and one of the best ways to keep your followers interacting with your posts is by using polls and interactive stories. Ask questions like “What amenity do you value most?” or “Which room in your apartment would you renovate first?” This encourages followers to participate and keeps them engaged with your content.
Instagram and Facebook Stories are perfect for quick polls, sliders, or questions. The responses can give you valuable insight into what your audience values and help guide future content.
By consistently posting valuable, engaging, and visually appealing content, you’ll keep your property management brand top of mind and position yourself as a community-focused, service-oriented business. Social media can be much more than just a marketing tool—it can be a way to build lasting relationships with current and potential tenants alike.